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Interview(from Record Collector Nr. 174, Feb. 1994)
Five years ago, back in RC 116 to be precise, we devoted a feature to a one-man industry who wrote, played,
produced and distributed his records entirely single-handed. Nick Saloman, a former record dealer and long
time amateur guitar hero, assumed the name of Bevis Frond for a succession of albums that won rave reviews
from cult magazines like 'Bucketfull Of Brains". Has some of your original cult appeal died over the years?
I'm sure the lustre has vanished as far as some people are concerned. The Bevis Frond started out very big
in a very small sort of way. Then it broadened out and lost some of the cult impact. The response wasn't
quite as enthusiastic after that, but it's never actually been unenthusiastic, probably because the records
have been reviewed by people who were enthusiastic enough to ask for copies in the first place. Were you waiting for the people who were originally impressed to drop you and move on to somebody else? I'm always ready to be dropped. I'm always surprised when each new LP sells. I always think, "Well, they must have sussed me now, they know I'm an old git, it's finished". Then I release another LP and it gets good reviews and sales and I think, "Oh blimey, I've got away with it again!". Was there a point when your ego was starting to take control, where you started to believe that you really were a star-in-waiting? No. I tried for years to get my stuff heard, through the usual channels of doing demo tapes and so on, and was told roundly by everyone and their dog that I was no good, that it was a waste of time. When it started to change, and people began going "Gosh, this is quite good, actually", I always thought, how long have I got? I had 20 years of people rejecting everything I did. I always thought it was good, but I never expected anyone else to realise. Then when a few people did, I never got carried away with it. I was a supreme egomaniac to start with! I had to be, to keep going for all those years. After all the fanzine press you've had, have the major labels ever shown any interest in signing you?
It's always been interest of a sort that never pans into anything. I've had phone calls from CBS in America,
and Warners there, but nothing from the U.K. at all. You get a call from Hiram J. Mindcruncher in New York,
who says, "Hey man, I love your record, we're gonna do great things with it. I gotta speak to my bass and
I'll phone you back in a week." And you never hear anything again. That's happened quite a few times. A
few friends have said I should contact Hiram and remind him, but I think that if he was interested, he'd
contact me. What happened to the deal with Reckless?
They were putting my stuff out in the States, and I was doing it on my own label in Europe. That was working
well for both of us. And they also did the reissues of the early albums. The first album you did after we ran the last article was "Any Gas Faster".
I did that for Reckless. They thought it would bring me out of the cult status into the mainstream, and
that they were going to make a lot of money out of it. Having said that, of course, they wouldn't pay for
the sleeve to be done the way I wanted it! I think they were a bit disappointed with the sales, because
they'd hoped it would be monstrously big. "New River Head" was your next album, which proved to be the most successful record you've done.
That was a double album, so I has more scope for variety -there is a 15-minute track on there, but there
was still room for plenty of songs.
Having sworn blind you'd never go out on the road, you did eventually start playing gigs as The Bevis Frond, didn't you? And I discovered it was fun! The original live band was me, Rod Goodway on guitar/ vocals, Adrian Shaw on bass, and Martin Crowley on drums. Then around '91/'92 the line-up changed. Twink was going to come in on drums, with me, Adrian and Bari Watts on guitar. Then about a week before we went to Europe, we decided it wouldn't work, so we brought in Rick Gunter from Outskirts Of Infinity on drums. That's been the line-up since then. We get on very well, which is of prime importance. There's lots of guitar wailing and fretboard wanking. But I do have an acoustic segment of the show as well. And I've just done an acoustic tour of Europe. I couldn't make that pay in Britain without a record company or an agency backing me up. In Germany, they pay good wages. Part of the deal is, they put you in hotels and feed you. Why haven't you used the band on the new album? Firstly, the thing I enjoy most is writing songs, and recording. Even though I'm not the world's greatest drummer, I love playing all the instruments. Secondly, if I had to split the money four ways, I couldn't make a living out of it. And the whole point of doing this is so I don't have to go out to work! If you're playing all the instruments, it must cut down on the possibility of improvising your music, of surprising yourself.
No, there is a way of jamming by yourself. You decide what key you're in, then start with a bass track
and a drum track. They're the canvas you do your painting on. Then you drop the bass out of the mix, and
play the guitar to the drum track, so you don't know what the bass is doing. You just know you're in
rhythm and it's in the right key. Then you drop what you've done out and put the keyboards on; and drop
that out, and add another guitar. When you finish, that's the first time you hear what it all sounds like.
Sometimes it's great, sometimes it's awful - which is very much like jamming. But admittedly you can't
respond to your own improvised licks that way. How did you come to record an LP with Twink? I met Twink at Adrian Shaw's house and I was a bit in awe, because I'd been a big Pretty Things fan: I loved "S.F. Sorrow" and the Columbia singles, and I liked his solo LP, "Think Pink" So we did this LP together and it was great fun. It was called "Magic Eye", it came out on Woronzow, sold relatively well, and then there was a minor falling-out over the money. That's one of the reasons I'm wary of doing Woronzow projects with other people: they're always disappointed by how little money they make. What's the story behind the mysterious Fred Bison Five LP on Woronzow?
When Reckless were so unenthusiastic about "London Stone", I started worrying about it myself, for the
first time ever. I listen to it over and over, thinking, "What's wrong with it?" I came to the conclusion
that it didn't have enough jokes on it. It was a bit too miserable. So I thought, "I know what, I'll have
fun". I'd always wanted to do a beat group EP, and I decided to do one as a freebie for the next LP, so
that everyone would know I was still quite wacky. But over one weekend of recording, it turned into an
album. I played it to some friends, and they said I shouldn't give it away, I should sell it! How do you justify the self-indulgence of making and issuing a record entirely by yourself?
I started out doing it purely for fun, never thinking anyone else would be interested, and I've tried
to keep that spirit alive. But the people who buy the records are incredibly loyal, and I've always tried
to keep faith with that, by answering all the letters I receive and so on.
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