mixed media objects
The Imitation of Life Studio
Darko Fritz and Zeljko Serdarevic
Over the period of four years The Imitation of Life Studio project was designed and performed in the form of three blocks of public appearances in Zagreb. [1988 - 1989 - 1990]. Annual programme included three music and stage events and three art projects [exhibition of mixed media objects . site-specific works at public space . exhibition of graphic design].
During the performance by the IOLS, a photographic
image was positioned on the central wall over a projection of the same
image, on 1:1 scale, both images coinciding completely. Three days later
”Fotografije-izumi”, a mixed media exhibition was opened by “The Imitation
of Life Studio” at the ”Flash” photo studio, were the same photograph was
positioned on the film screen. [Studio]. This
piece forms a cycle of art-works together with two other pieces designed
during the following two mixed-media exhibitions of The IOLS.
The next cycle of works designed throughout
all three mixed-media exhibitions starts with the triptych with two titles:
In 1989 the urban action “Lontano dagli occhi, lontano dal cuore“ took place around Zagreb. It consisted of nine installations placed in shopwindows at points which shaped a tro-square on the city map. This geometric form was named and also adopted as a trademark by The Imitation of Life Studio. The exhibition “Adapted for Screen“ displayed the photographic records of this action. Each photograph of the nine installation pieces was taken on a 1:1 scale and assumed the role of “original“ when the action was completed. In 1990, the third public installation called “Re-creation“ was mounted in the main square in Zagreb, and reproduced photographically on a 1:3 scale.
Mit o otudjenosti umjetnika