Art Criticism Caught Napping
Sjoukje van der Meulen


I

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WILLEM VELTHOVEN, flow-chart van de cd-rom Doors of Perception
Isn't it high time for some art criticism innovation?
Or at least some contemplation and reflection on the part of art criticism as regards its parameters and methods? Though a great deal has changed in recent years in art and literature, art criticism seems to have remained immune to any semblance of alteration or renewal. Art criticism is rarely the topic of provocative statements, let alone that it subjects itself or art in general to thorough reconsideration. While art proclaims vitality, dynamism and an imperfect quality, analyses addressing the reasons for using impermanent materials and the preference for formless and unemphatic works of art have yet to be conducted. And while language is being challenged to construct non-linear links between stories, words and sentences and is introducing other manners of reading, art criticism is adhering to its traditional text-oriented practice. Despite widely praised experimental artists, despite celebrated literary experiments, and despite its spirit that is by nature critical, attentive and analytical, art criticism has gradually dozed off.

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NICHOLAS NEGROPONTE,Being Digital, London, 1995.


II

In addition to art and art evaluation, art criticism has traditionally set great store by its own medium - language.
Various issues of art journals devoted to art criticism have made that much clear, such as the theme issue of the Dutch Museum Journal published in 1986 on the occasion of the symposium Schrijven zij als Mandarijnen (They Write Like Mandarins). Paul Groot has formulated that connectedness with language most radically in the sincere conviction that art criticism ought to be able to survive even without art. According to him, the critic is not there to explain the work of art, but to share his secrets; by deluging the work of art with words and thoughts, in the end it disappears and the critical language can take "the initiative." In the work of other authors, similar reflections upon the relation between art and language are also voiced. Stuart Morgan for one sees the art critic as a translator, someone who literally translates something from one language to another, all the while demonstrating the healthy tendency to colour the descriptions with his own interpretation, and not hesitating to leave any form of rhetoric untouched to make his point - a romantic, traditional conception.


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WILLEM CLAESZ HEDA, stilleven, collectie Rijksmuseum Amsterdam
Implicitly or explicitly, the importance of language has also been emphasized by such art writers as Frank Vande Veire and Cornel Bierens. In a recent debate (October 1995), Vande Veire called the intermediary miming and the reflecting meta-function the two most important aspects of art criticism. Art criticism is not only there to critically describe art for the audience, but also to regularly ponder its own medium. The tautological paradox of art criticism is that it has developed a language that attempts to render art in words while making every effort to become a partner and share in it, and does not wish to merely serve as a secondary text above the work of art, but to elicit a literary variant nourished by it. Cornel Bierens, however, summarized the function of art criticism in one sentence: It ought to write a piece of art. From these statements, it is clear that art criticism not only has a rather incestuous relation, determining the criteria of the medium, with art and criticism - which passes judgment over that art - but also (or sometimes solely) with language. It would seem wise to trace the metamorphoses these two aspects - language and art - have undergone in the ecological, digital era, since it would make it possible to reconsider the conditions and text-oriented practice of formalistic as well as literary art criticism.

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BART DE BAERE,"Manners and Atmospheres, Antique olive 15 lower case medium," This is the Show and the Show is Many Things, Gent, 1994.
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MARIANNE BROUWER, Museumjournaal (Schrijven zij als Mandarijnen), 1986
III

The digitalization of text, image and sound has fundamentally altered the alphabet.
In addition to letters, the alphabet, once the exclusive territory of language, now also consists of images and sounds. The new digital language that has emerged, the language of bits, implies that image, text and sound are on an equal footing, and has far-reaching repercussions for the interaction with all information. Image and text for example are growing closer, what with image becoming text and text image. The art critic no longer has to confine himself to the text, he can also construct his discourse in images. The image is not used as an illustration but as an argument, as a meta-story laced into the text. The new alphabet of image, text and sound consists of signs in which information is translated into bits, and words and sentences are created by a link between those signs so that, on the basis of the interface, a multi-medial hypertext is created. Hypertext is a method - a kind of electronic variant of the intertext of Roland Barthes - to arrange information, with words singled out in texts and expanded, so that more information is "opened," associating past the specific word or paragraph. These "hot words" make connections with other words, with images, a text or a file. They are connections without a clear structure, without a hierarchy,
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PIA VIEWING, "A Reflection on Shift," SHIFT, Amsterdam, 1995.

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PAUL GROOT, Angels, Scripts for Art, Amsterdam, 1991.
that form a wide range of possible continuations. By selecting the word "art" in a short text about a performance, you can get to a definition of art, and on your monitor you can watch movies of all the performances or read a biography of Joseph Beuys or Ulay and Marina Abramovic. What is involved is a path, a structure, routes and roads that the author himself can design and unveil for the reader. Essentially all literature is based upon a network of connections, and consequently a kind of "hypertext." There is one difference though. The novelist has to arrange his network of association flows linearly - he can not present it as a network. And it is precisely the network that is of crucial significance to the new "grammar" that has emerged in language and art alike.

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FABRICE HYBERT, Story-Board, 1981-1993, foto F. Delpech/CAPC Bordeaux


About a year ago, there was a discussion in the Dutch weekly Vrij Nederland about the importance of hypertext. Two of the people who took part in the discussion were Dirk van Weelden, who had also been invited to the last symposium on art criticism in the Van Abbe Museum in Eindhoven in 1991, and Willem Velthoven, editor-in-chief of Mediamatic. Based on Cervantes' novel Don Quixote, Van Weelden illustrated the use of hypertext. Profuse information and references in the book enable the reader to arbitrarily consult all kinds of documentation - a history book, a book about knights or about the Spanish language. Thus hypertext bears a resemblance to a reading method that is centuries old, but is now being technically perfected. The principle of electronic hypertext reverts, or so Van Weelden holds, to a form of reading that constructs a network between all kinds of topics and is thus topographic rather than linear, within which the reader navigates. In the same magazine a week later, Willem Velthoven went one step further in an article provocatively entitled Socrates was wrong. In Benjamin's footsteps, using the latest technical instruments the contemporary author will conceive of text as a collection of "samples" that leads to the development of a new aesthetics and will be accompanied by far-reaching changes in consciousness. What these changes are to precisely signify as far as the mind of man is concerned is something Van Velthoven prefers to leave open, but he allows no doubt to remain about one thing: the phenomenon of hypertext will make the meaning and aesthetics of art increasingly dependent upon the context. He is probably not referring to the context in itself, but primarily to the variability of the context.

IV

Art absorbs these new developments considerably more rapidly than art criticism.
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ALFREDU SCHU, Lebende Leute Skulptur, Wild Walls, 1995 Stedelijk Museum Amsterdam, foto Liedeke Kruk
Contemporary artists regularly integrate a network of random and associative connections into their art. Belgian artist Honoré d'O, for example, plays with the hypothetical, unpredictable and process-like nature of art. He works from a permanent, undefined state of the work of art in time. In his work, d'O awards a central position to the process of producing art and to its transience. At "This is the Show ...," an exhibition in Ghent divided into storage, exhibition and studio sections, d'O used the storage space as his studio and as time passed, took over more and more of the space with his tape, toys and performances. A few objects constituted the basis of his playful, associative variations. But they quickly multiplied and spread like wildfire through the space. The volatile, transitory and often vulnerable objects, rarely devised in advance, were free associations on and from each other, inconstant and unpredictable, so that a fragmentary installation was created of an open nature, based upon interaction, distribution, dialogue and the experiment.


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