The icon that you clicked was a re-alignment of the beach shown to the right. Surprising how difficult it got to recognize a beach in the icon.

In fact one cannot recognize anything in the icon. It does not show beach, it does not show sky, it does not show clouds but yet it was made up of these goodies. I did not distort them. I just copied and mirrored the picture that you see to the right. A "perfect" -in a mathematical sense- alignment, but at first sight hard to understand. And that is like my alignment solution. It is hard to see and thus hard to sell.

this discussion on aligning business and IT is in the works.

unordered and still changing set of elements for the discussion:

Theo van Eijndhoven, 2004